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10 Publishing Basics for Beginners

You may be thinking right now of publishing your own books. There is certainly a possibility and the Internet is allowing quite a few publishing opportunities. This is a do-it-yourself project that has quite a number of parts to it. You can’t just write a book in a Word document and hope that people are going to buy it. There are few things you need to keep in mind as you start this process of publishing your own work. There are some basics that can make everything a lot simpler.

Important Publishing Basics

  1. Find out What Your Market Likes. Assuming that you have determined your target demographic, it is not just the type of books but how they would like them presented. Does your audience enjoy cookbooks and if so, do they prefer printed or digital? The question of print or digital is going to have an influence on pricing. Digital as in e-books command a lower price than the printed version of books. However, e-books also have the Internet and profit is made in volume.
  2. What Format Will You Use? Assuming that you have decided to publish e-books. You have to decide on the format to be used. The most common are EPUB, iBooks, and PDF. EPUB is the standard. Also remember that if you are dealing with Apple the iBook is the format of choice.
  3. Choose The E-Publishing Service You Will Work With. These services are going to be working with the distribution of your books. They have various types of fee agreements, such as a percentage of sales that you want to consider before you enter into any contract with them.
  4. You Have To Have An Eye-Catching E-Book Cover. Browsers on the Internet are very fickle and I don’t spend a lot of time in one particular place. You have to have a book cover design that grabs them and holds them for more than a few seconds. Believe it or not, with a good e-book cover you are halfway to a sale.

Marketing Is Essential for Beginners Publishing Books

  1. The Book Has To Be Sellable. Mention was made about cookbooks a few paragraphs ago. It may sound funny but cookbooks are something that sells. When you are looking at topics for books you always have to keep in mind that the product has to be sold. Books that have a good chance of being purchased containing unique information, may have a compelling story, or solve a problem. If a book doesn’t fall under any of those categories then greater marketing effort is going to be needed to make sales.
  2. The Price Needs to Be Determined. The price of the book is going to be extremely important and has to cover the costs with some margin of profit. If you are dealing with e-books, expect to charge a fraction of what a printed version would command. Most successful e-books will cost less than five dollars per copy. Profit is made in volume sales, and also the reduced costs of actual publishing.
  3. Develop a Relationship with Distribution Sites. Amazon is not the only place in which to sell a book. Their other online websites that will display your book and charge a small fee for it.
  4. Be Sure That You Set the Price. No matter where your e-book is offered for sale, you should be the one deciding what the cost will be. Do not let the website dictate it to you.

Publishing Basics Include Social Media

  1. Use Social Media Platforms to Advertise Your Work. Social media outlets such as Twitter and Facebook can bring your books in front of a large audience. You can also use any social media platform that allows visuals to showcase text or the book cover. Just be sure that a link to where the book is being sold is included in any message
  2. Sell, Sell, Sell. You need to get used to the fact that you will be doing a lot of work promoting and trying to sell your book. Understand that the process is a learning experience. You may only be able to sell a few hundred copies of the first book. However, what you learned by doing this is going to help you with the second and the third. If you’re persistent in publishing, you will ultimately be successful.